There is a rapid pace of change in the Insurance industry, with new risks emerging all the time. Companies need to be able to identify/anticipate risks and cater product needs. Fast and effective innovation and delivery of the resulting products to market does not take place in a vacuum.
Interactions with clients is the source of actionable insights identifying the features and functions of products desired by specific customer segments. These insights are critical to establishing and incorporating product requirements at every stage, from ideation to delivery.
Leading insurers are also broadening their view; instead of looking only at products, they are looking at new ways to offer services, expertise, and partners’ products from their existing platform.
Innovation may be among the most desired but least understood of corporate goals. Most corporate executives recognize the value of innovation, but few would be brave enough to boast of clearly understanding the process of implementing innovation in a business model, and even fewer successfully integrating continuous cycles of innovation in their own companies.